Saturday, April 18, 2015

6 Ways to Fix the US Military's Martial Arts Training Programs

Modern military combatives programs have become a big deal over the last decade. You could almost call it a movement.  Before I started transitioning from the military back in 2007, I was already teaching combatives to military personnel based on the Yudansha Fighting System.  During the many years I spent teaching combatives, as well as teaching my own classes, I have had the great opportunity to train and train alongside all of the US Armed Forces and some Special Forces, and with foreign troops and special forces as well. As a martial arts instructor with a successful traditional martial arts and mixed martial arts academy for many years, here is my assessment and recommendations for our modern military martial arts programs; how to make the military programs more effective systems of learning and training to meet cutting edge, real world demands.

1. Change the Focus

The first thing that needs to be changed about the military martial arts programs is the focus. The Department of Defense as a whole needs to decide what is the purpose of combatives.  Combatives programs have been a part our military since its inception, but when they military started to make official, modern versions of its programs complete with a system of testing that allows for more favorable promotion potential, the focus changed from learning combat enhancing skills to checking the block for belts, promotions and titles.

The current lack of focus within the military combative programs have come from two correctable areas. First, senior and operational leadership in the military generally frowns upon combatives programs due to the frequent injuries and consequent loss of manpower. Second, because senior leadership frowns upon the training, the instructors then water the training down instead of making it safer. Eventually instructors don't teach classes very often, because the senior leadership does not deem training to be safe and/or significantly important enough to allocate time for basic and refresher training.  Training time is trumped by what commanders deem higher priority training on the training calendar. According to one Officer of Marines, "We are supposed to have regularly scheduled training every week, and I have never had one in all of the years I served. ~ Captain USMC.  The bottom line is that combatives training is not important to senior leadership. Some may argue that it is, but if it was, things would have changed a long time ago.

When I interviewed one USMC service member, I was very disturbed to hear that senior leadership has started to take a "senior" level, extremely watered down version of the course. He went deeper into details and said, "When I became an instructor I was approached by a Major on the General's staff who asked me to test the general and his staff. When I told the Major that I would grade everyone by the book, the Major tried to coerce me into giving the General's staff a write off and certification. When I refused, they just found someone else who would do it." ~ Sergeant USMC

2. Train as You Fight

Programs should also be tailored to teach participants to train as they fight. According to one US Soldier, this is not the case at all. "They train us like we are getting ready for a UFC competition, not for combat." ~ Sergeant, US Army. Therein is the problem, the focus has to be shifted to "Train as you Fight."  According to Miyamoto Musashi, the greatest sword duelist in recorded history, "You can only fight how your practice." There are so many variables to combat that programs and instructors should do their best to include variables in the learning environment as well.

For example, if I am teaching knife training for self-defense on the streets of the inner city, that completely differs from teaching people how to fight a well trained military member in a foreign country. What happens when  the enemy has on body armor just like the US military? That presents a problem in any sort of fighting because kicks and punches to a metal helmet, or stabs to the chest when the person is wearing body armor will make hand-to-hand combat just a bit more complicated. People have to be trained to recognize these differences in their environments and be able to immediately and decisively change their tactics. Some people may think this is instinctive, but I have found that even instincts are basic building blocks to be honed.

Let's expound on this point just a bit more. Generally, combative is conducted on a flat surface, Why do we have people always train on a flat surface? What about training on the side of a hill,  in the sand or on wet tile and grass where footing is unsure? What about training with unconventional weapons? Currently these are called unconventional weapons, but in fact they are very conventional. There major groups of weapons that have certain characters of usefulness and "everyday"objects will fit into these major groups.

I remember in my martial arts academy, which is composed of at least 90% US service members, taking out a knife to demonstrate a training drill. I began to speak to students about how it was important to train every aspect of martial arts, not just certain things for competition. We have to be well rounded, I said. From there I asked everyone to simply block my knife attack. I went down the line, one by one, and did a basic front stab with a rubber knife and successfully stabbed 19 out of the 20 students who were there that day with one blow.  From there, their eyes were opened to what martial arts is really all about; being well rounded.

3. Increase Safety

Safety is paramount to any great martial arts program. As a business man who runs a martial arts academy for a living, I can tell you that unsafe training leads to going out of business, and in the case of military leaders, a disinterest in combative programs as a whole.  In my world, I would go out of business not because students would sue me, but because they can't train if they are hurt and therefore we lose money. In the military, commanders are more worried about manpower. For every service member that is hurt, that is one less person that can deploy to harm's way to defend freedom. For every service member that is hurt doing combatives training, that is one more log in the fire of degenerative combatives programs.

Over the years I have had students that hurt a lot of people, i.e. customers, that took away from the bottom line of our business.  To create a safer environment, certain individuals were not paired together during training, or they were outlawed from doing dangerous techniques. In some cases our instructor staff just watched them very, very closely. Why? Because we want the dangerous students who needs to learn control, and the other students to continue their training, but to do it as injury free as possible. The focus should be the same in the military combatives programs. Instructors and leadership should want participants to train as realistically as possible, but with as few injuries as possible. Here is how you do that.

First, instructors should be taught how to conduct training in a safer manner, and I don't mean the standard military safety briefing, but injury prevention specific to martial arts techniques, how to match training partner's personalities, how to gauge the energy level of a group, when to modify training to maintain interest, etc. There is much more to safe training in martial arts than saying "be careful with your partner and drink lots of water." Instructor need to be martial artists, not martial enthusiasts.

Second, instructors must know how injuries occur, even in a slow paced training environment. They must be trained to have a deeper insight into how certain techniques work, why they work, variations, and ways to mitigate injuries for each technique being taught. Instructor even need to be taught where to stand and where participants should stand for safety and maximum over-watch of training.

4.  Incorporate the 3 Phases of Combat

One thing I have always loved about my martial art, Yudansha Fighting System, a mixed martial arts system established in 1988 before MMA became popular,  is that training always involves the three phases of combat, 1) striking and weapons 2) Clinch, or throwing range and 3)Grappling, whether standing or on the ground.  All three of these stages must be included in training for someone to be "well rounded," because that is exactly how people trained for thousands of years.  Just like stepping into any activity that requires a certain level of skill and muscle memory, any part of your training that is neglected will be exploited. In preparing to defend your life and the lives of others, minimizing training will have an adverse effect on our military service members.

Countries around the world specialize in their own military forms of martial arts and combatives training. Even civilian citizens in many countries around the world have taken to MMA as a sport. The bottom line is train hard in all areas, because people all over the world are. What happens when you meet a knife expert in some foreign country, or face off against a guy whose shins are so hard that one kick will literally snap your leg like a twig? This thing we call martial arts is serious business, so we have to train like it. MMA today has come to mean a very specific sport with its own rules, but TMA or total martial arts - is what Bruce Lee envisioned, taking everything useful about any martial art you can, and throwing away the useless, until you have a perfect system for your purposes.  Furthermore, we have to have the wisdom to evolve our techniques and mindset over time; to adapt.

5.  Scrutinize Advancement

I have gained great insight from training a large amount of combative trainees and instructors at all levels within the military combatives programs. I have observed time and time again, that the focus of most participants is to simply check the block, instead of training with their focus on getting better and saving lives. I have observed that people know the moves just enough to demonstrate it in a static, unrealistic environment. In fact, I prefer to say that they retain just enough knowledge to get themselves hurt. That is exactly why belt testing should be scrutinized to raise the quality across the military combatives programs.

As a professional martial arts instructor and competitor I can tell you that when I have had to defend myself in a stressful situation I never knew what techniques my opponent truly knew, or how good they were at executing those techniques. Therefore I continue to train like a madman, because that is the common sense thing to do; to prepare for anything and everything.

Military martial arts is not just self-defense but more often than not, offense - with harmful and sometimes killer intent.

If our modern US military truly understood the mental and physical training needed to have a polished killer instinct, then they would also realize that compared to most countries our combatives training is amateurish at best. Training is amateur because the mindset of training lacks the proper focus and motivation. When the mindset of training is amateur and lacking focus and motivation, the whole program cannot aspire to be greater than that ceiling.

Our service members will rise to the level of leaderships' expectations.  One day during a training sessions I saw one of my seasoned instructors just dominating one of the newer students. The instructor was choking him out left and right and striking him at will.  I figured I would help the less experienced student out by throwing him a rubber knife. That plan totally backfired on the less experienced student. What ended up happening was that the seasoned instructor, who was actually taking it easy on the newer student, turned up the intensity. The younger student was completely demolished in a matter of seconds by the instructor. The lesson there is obvious, we rise to the level of expectation. If a higher quality military combatives program is the goal, then the expectations within the program has to be increased. Again, that starts with changing the focus of training and integrity of training.

If the military wants to re-instill integrity in their combatives programs then the testing and promotion process should be unquestionable. There should be a general time, or credited hours for each level belt. Further, students who progress faster than others can test before that time, but they have to go through testing in front of their military unit. I don't mean sparring in front of or with peers, I mean they are literally tested, technique by technique,  by their peers. Their fellow students, newer or senior to them would administer their testing, by calling out techniques for the testers to demonstrate. This form of testing leaves no room for subjective testing by instructors who allow friends, aggressive personalities, and people with influence of rank to pass and be promoted.

It would be beneficial to the military to have service members to go through peer testing, especially trainers and instructor trainers who may have never done martial arts in their life. That would completely change the focus of training and enhance the integrity. It would instantly create higher quality programs and instruction across every service's combatives programs.  The Peer testing standard would dramatically increase the time that service members would want to participate in training. Instead of just a few hours of of sporadic training here and there,  there would be solid continuous training until every service member could reach a professional skill level at maximum speed and effort.  No cheating by service members, and no under skilled instructors, period.

6.  Periodic Testing to Keep Your Belt Level

Anyone can cram information and learn techniques just to test for a belt. It is just like training for a test in an academic school.  Re-certifying is a completely different ball game. Just like an upcoming Physical Fitness Test, re-certification tests (maintenance tests) would  give each service member the drive to refresh and retrain consistently. It would keep the military combatives systems honest and give the programs the ability to maintain significant meaning.

It is depressing to watch seasoned martial arts instructors get completely demolished when they go live with their students attending their sessions. It is not because they don't know their moves of course, but simply because they are not training. They have taken what they believe is an the instructors role of watching class with their hands on their hips. This posture is not wrong in itself, as long as the instructor is doing some sort of training on their own as well.

Service members should re-certify once a  year. Incidentally, some participants may actually move up a level during that time, but I would still recommend re-certification for those who have stayed at the same level for over a year.

Conclusion

Today, martial arts play an important role in the culture and mission of the US military forces. In order to improve the quality of the programs, and create a more well-rounded fighting force then the DoD has to change the current focus of training back to a more serious direction; training troops as they fight while increasing safety. The DoD must also train all 3 phases of combat, weapons and striking, clinching and grappling because that is what it takes to be well-rounded. Lastly, to increase the integrity of learning and advancement, advancement must be scrutinized through peer testing methods and period re-certification examinations.

Thank you very much and I hope that my training experiences with the many great and awesome leaders and troops of the US military have inspired you to make a change in your training programs today.


Benjamin Moriniere "Sensei"  
*Capoeira Zoador
*Yudansha Fighting System (Jiu-jitsu, Judo, Kickboxing, Wrestling, Arnis)
*Caveirinha Brazilian Jiujitsu Family
* Burn with Kearns, Level 3 Master MMA Fitness Trainer

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Benjamin Moriniere is a former military officer who is currently a professional martial arts instructor and competitor in a diverse range of martial arts. He has trained thousands and thousands of people of all ages and walks of life from around the world for self-defense and competition. He is know as a progressive thinking martial artist, a strategist and a trainer of champions.

Saturday, January 17, 2015

3 Reasons You Should Compete in Martial Arts

As sure as there are new students in your classes, there will be apprehensiveness about the first tournament or fight. It can sure be intimidating for new students. I remember my first fight and my first tournament. I  don't know if scared is the right word, because I was far past that. I was so scared and my stomach full of butterflies that I was in a trance like state of euphoria. It's ok though, I had a wonderful time.

Why SHOULD students do tournaments and/or fights?  Is it really necessary for a great martial journey? No, but here are three great reasons why you or your kids should compete.

1. Know Thyself

According to Dictionary,com, the word "compete" means to strive to outdo another for acknowledgement, a prize, supremacy, profit, etc.; engage in a contest. However, if you think you are competing with the other person, you are wrong! You are always competing with yourself first. I know that sounds cliche, but when you step onto the mat or in the ring, you come face to face with hard realities; the realities of life. You come face to face with how hard you trained or did not train, how you cheated or didn't cheat on your diet, how you took shortcuts or did not, how you were lazy or pushed yourself harder than you ever have.

Believe me, when your back is up against the ropes, or when you are in a dominant position trying to hold on for dear life, you will understand yourself more than you have ever before. That is the gift that competing in martial sports makes possible. When you are standing on the edge of enlightenment, you realize that what you have done was not just a physical and emotional journey, but a spiritual one as well.

2. Develop Self Defense Skills


You signed up for martial arts classes primarily because you wanted to learn self-defense, or you wanted your kids to build the confidence that martial training brings? Do you really want to train all of your life with only theory and  simulated drills, or do you want to put some of your training to the test? You may not be interested in competing, but the benefits far outweigh any negatives.

I have had so many people come into my classes and realize that they has previously spent years, not in wasted effort, but in no relationship to other styles and philosophies out there. This generally resulted in acutely painful learning experiences on their part. They had to learn and live Bruce Lee's philosophy first hand; taking that which is useful and discarding that which is not.

3. Competition is Part of the Culture of Sports

Who practices soccer, basketball, football, or any other sport for weeks and weeks and months and months, then when the coach announces a game or tournament, they in turn announce they have no wish to compete only to practice?

I don't know a coach, team mate or parent out there that would not have to ask their child or student to repeat themselves due to the shock, and wanting to make sure that is what they heard.

Well, when you decide not to compete, put yourself in the shoes of any other sport and ask yourself if it sounds funny to you too? Again, we all have fears and anxiety about competing, and that is fine because learning to overcome your fears is a part of life.

When it comes down to it, any excuse you make for not competing, other than clear doctor's orders, are just excuses. Whenever you are making excuses, simply refer back to section one of this article: Know Thyself.

Thank you for reading. Now sign up for that tournament or fight!


Benjamin Moriniere "Sensei" "Foguete" is a Professional Martial Artist and Entrepreneur in Okinawa, Japan!  @CapoeiraOkinawa

Sunday, December 28, 2014

7 Ways to Improve your Workout and Diet Regimen in 2015

There are so many workout plans in this day and age that one can get "lost in the sauce" of fads and trends. (And that is just trainers and instructors). There is one thing that remains constant in your workouts though, and that is that they are uniquely yours.
Whatever plans you are on, or have been on in the past, just know they are not exactly what you need. In fact, they are just pieces to the puzzle that is our unique workout DNA.  Keeping that in mind, here are some tips for taking your training and fitness to the next level in 2015.

1. Realize Everyone is Unique

There are a million workout plans, and a million diet plans. Sure some of them are far more scientifically sound than others, but for the most part, no single plan will work for you. There will be a combination of diets and workouts that you will literally have to try and slightly change to fit your needs. Sometimes it is just your body's needs, and sometimes you have to factor in how many times and days you are even able to follow your plan strictly.

2. Listen to your Body

Hello... Hello... you are not invincible. I know we think we are, but as age sets in for me too, I realize that I made a lot of very ignorant mistakes when I was younger as I tried to power through several injuries.

That is not smart whatsoever. I am a very goal oriented person, and I will find a way to get a great workout in no matter what, but guess what, if my ankle is hurt, do a core or upper body workout. Don't let friends, especially crazy workout friends goad you into worsening simple injuries into permanent injuries that will plague you for a lifetime.

3. Build in Recovery Time

I really don't have an off season, because I train  year round, and I teach people to do the same. However, Recovery Time and Off Season are completely different. Recovery time should be built into your workout regimen. Recovery time is probably the most important aspect of your workout regimen.

No matter how great of a swimmer you are, you eventually have to come up for a breath. If you can understand that, then you get the point!

4. Invest in Sound Sleep

Sleep; such a magical thing. This is your body's natural recovery time, and studies have completely proven that getting adequate amounts of sleep for your body aids in keeping your body, soul and spirit fine-tuned.

Most experts agree that the ideal or adequate amount of sleep is relative to each person, and that is just something we have to figure out for ourselves. The important aspect of sleep that we should consider though is consistency. Try to be consistent with the range of hours that you do sleep, e.g. 11pm to 6am, etc.  Breaking the cycle is where you will feel yourself void of your normal energy levels.

Lastly, you may need to invest in a good pillow and a better mattress. Bad pillows and mattresses will cause you to toss and turn, and keep your body tense all night long. This breaks up your sleep cycle and your 6 to 8 hours of sleep are effectively reduced to half of that.


5. Analyze and Set Goals around your Strengths and Weaknesses

It amazes me that people just workout to workout, without a plan and without a vision of where they want to be. Set GOALS!

Not only do you need to set goals, but set goals and make workouts based on your strengths and weaknesses. If you have huge arms and bean pole legs, then you might want to incorporate more leg training into your workout. Don't just do the routines you find online... You need a workout specific for you, dictated by your goals.

Determine what your strengths and weaknesses are in the sport, martial arts, or hobby you are in to and start making goals for improvement TODAY! Then, write those goals down and post them everywhere!

6. Apply the Pareto Principle to your Workout and Diet Regimen

80% of your workout and diet plan is only giving you 20% of your gains, and 20% of your workout and diet plan is giving  you 80% of your gains. That is the Paretto Principle, and that tells you that you need to find that 20% of your workout and diet plan that is giving you the most bang for your buck (80% of your gains). Then you need to concentrate 80% of your workout and diet on that 20%.

Once you identify these areas of  your workout and diet,  you will see exponential gains from every workout and diet plan.


7. Never Take a Cheat Day

There is not such thing as a cheat day! Don't be a cheater! A lot of trainers and nutritionist want you to feel better about your workout by taking a cheat day. I don't take cheat days. I do have ADJUSTMENTS to my workout and diet regimen though.

Trying to cheat your way to success is like building a 100 floor skyscraper without choosing the proper internal support structure. You know why architects get paid so much, because they are the ones that decide the most efficient, safe and cost effective method of accomplishing this daunting task.

So, in the framework of my skyscraper analogy, ADJUSTMENTS to your regimen are like changing the size and shape of your support beams. Cheat days are like saying, "Forget this crap, I don't want to figure it out." Let's just not put a beam there. (These beams will keep my building from falling over).

Better yet, have you ever taken a piece of equipment apart and then put it back together, but you had screws left over? Great, everywhere there is a screw missing (which was put there for a reason) is now a weak point. Got it?

Don't CHEAT, ADJUST your workout and diet regimen.  Adjusting means that it is built into your plan, or either you have a plan for to recover from those moments when grandma says you better eat the cake she worked on all day or else.

Thank You for Reading and Sharing!

Benjamin Moriniere "Sensei
www.capoeira-okinawa.com
@CapoeiraOkinawa

Monday, December 8, 2014

3 Reasons to Be on Time for Class - A Word for Teachers and Students


Did you know that it is important to come to class on time? Do you know how important it really is? Here are 3 reasons why you should be on time for class.
1.  Studies have shown that coming to class is vital to retention of what you learned that day. Of course the later you are in coming, the less you will see, hear or do, so I am sure that has something to do with it. But it has more to do with your mind not being prepared to learn.

2.  Moreover, these studies have shown that even if you are just a few minutes late to class you may retain up to 80% less than someone who came on time.
3.  You see, most experienced teachers consciously or unconsciously go through natural phases of class. The first phase of class is generally going to be one that takes your mind off of your busy day, and moreover frees your mind to wholeheartedly join in on training; to become an active listener and participant. This initial phase is a necessary part of training that ensures retention of the lesson for the day, but also makes for a safer training environment.

The next time you have a choice to sit on the couch for a few extra minutes, or stop off for a coffee, remember that when you are walking in late to training, you may only keep 20% of what you go over that day. It is simple; you have to be plugged in or you could be "just sweating, instead of learning." 
v/r

Benjamin Moriniere

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Monday, December 1, 2014

7 Ways to Fix America's Educational System


It is no mystery why our educational system is failing, and even the countries we send donations to have better grades than us, it is because we have failed our younger generation. America used to be #1 in the world for math and science, and now we hover below the edge scale of mediocrity. We are below average. Our youth are graduating high school with a 9th grade reading level and middle school level math.  Here are some solutions I think could help our educational system get back to where it should be... in the lead!

1.       Pay Teachers More.

 After all they spend more quality time with kids than parents do. Teaching should be treated as a prestigious position, because it is.

2.       Only Keep the Good Teachers.

Make continued employment performance based on the students’ performance on standardized testing, attendance, etc.   Some may say, some kids don’t want to lea, but are you a teacher or are you not a teacher? Teaching is a gift, howbeit one that can be developed. Either you have it, or you don’t. Either you can motivate as a teacher, or you can’t.

3.       Move Teachers Around.

 Refresh the atmosphere by sending teachers to different grades and schools, within their certification level and within the same school district, every few years.

4.       Free College until Associates Degree.

Set America students up for success. Send them to college for free for the first two years, and they only pay for books and lodging.   (Some countries have college for free until the Bachelor’s degree is finished).

5.       Police at Every School.

Have at least one Police Officer on duty all day at every school. Kids can learn in a safer environment.  Make the number of officers proportionate to the school size.

6.       Get Parents Involved.

PTA meetings are empty nowadays. Parents don’t care, meaning teachers will stop caring, meaning students are not held accountable for anything. We have to get participating in the PTA programs again, which should be a responsibility of every member of a school staff.

7.       Educational Leave Time.

Install a new Federal Law that gives all employees the right to take leave for educational meetings and ceremonies, etc. for their kids. How companies implement the law is up to them. This Educational leave is separate from the traditional "sick"and "vacation" leave plans.

Benjamin Moriniere "Sensei" is a professional Martial Artist, Entrepreneur and motivational speaker, a former officer with the US Army, as well as an artist, musician and songwriter.
@CapoeiraOkinawa

Thursday, November 27, 2014

4 Things Good Mentors Won't Let You Do

 
Martial arts instructors, and other mentors have a mission. Their mission is to motivate you and to be the type of mentor and role model to facilitate a positive, forward moving environment.  Mentors have a knack for truly knowing your ends and outs, and they have the willingness to sacrifice their time and energy to see you succeed. It is definitely not a relationship to be taken lightly, and in order to be a great mentor, there are certain things they won't let you do!

Make Excuses

Excuses accomplish nothing but holding you back from your true potential. As Benjamin Franklin said, "I've never seen a man that made excuses, that could make anything else."  We have to train ourselves to stop making excuses, and find solutions. #SolutionsOrientedCulture
Mentors will constantly remind you that excuses are just a waste of time, and encourage you to use your mind and your heart to find a solution!

Whine and Complain

Whining and complaining does nothing for your life, but causes you to put the pause on positivity and forward progress. No one likes whiners and complainers except other whiners and complainers who will all, collectively get nothing done but breathing hot air.
People who are going places and doing things absolutely HATE being around whiners and complainers. If you are going to move with the cloud of success, whining and complaining can not be a part of your personality, not to your boss, coworkers, family or friends. Don't whine and complain, make suggestions and comments and find solutions.
Mentors are quick to remind you to stop whining and complaining, to find a way to turn negatives into a positive in your life. To stop being a trash can for others who whine and complain as well.

Be Lazy

There is only one thing that separates successful people from none successful people and it is not talent or money, it is HARD WORK! No matter you natural abilities or skills and resources, you can always find a way to increase in all of these areas.
There is no one that I know of that became successful through being lazy. No one, and you won't either. Be an action taker. Be a doer, not just a talker.
Mentors will constantly remind you that hard work is the key to success, and all other options are automatically the long way around.

Fall Short of your Potential

 You were made for greatest, and since the day you were born you have been taking steps towards your individual and God-given destiny. Your niche in life that will be a lasting contribution to fellow man. Everything in life is preparing you for that point, so don't let anything stop you from 1) finding out what your niche is, and 2) striving to share your excellence in this area for the rest of your life.
 
Good mentors will keep pushing you when you sit too long. They will help you to overcome obstacles and plateaus in your development.


Thank you for reading. Be a #Mentor, find a #Mentor today!


Benjamin Moriniere "Sensei"    @CapoeiraOkinawa
Entrepreneur / Martialpreneur in Japan


Wednesday, November 12, 2014

7 Reasons Why Your Online Marketing Doesn't Work

If you are working your social media presence to death with no results, and it seems like you are just spinning your wheels and wasting time, then this article is for you.


1. You don’t have a marketing plan.

• If you fail to plan, you plan to fail right? Well, if you don’t have a marketing strategy for every campaign you start, then you will start to alter your crowd’s attention. YOU will make it hard for your crowd to focus on one event. You will give your viewers Buyer’s ADD.

• Generally we have a 30 day marketing plan. It includes each event we have and the days we should post something concerning them, leading up the day of the event.


2. You don’t have a scheduler to post automatically.

• Most of the Big 7 have automatic schedulers and if not, there are tons of 3rd party apps that will schedule all of your social postings for you. This will leave you with time to do other things during the day!

3. Your content is BAD.

• If you wouldn’t share your photo or video, why do you think other people would?

4. You never interact with fans.

• Don’t be a black hole. Surely you can’t be there for everyone 24 hours, but do your best to remain a “real” person.

5. You have no way to capture leads.

• So you have a strategy that is working and great content, but no one way to turn them into customers?

6. You are not participating in one of the Big 8 (FB, Twitter, Youtube, Instagram, LinkedIn, Pinterest, Blogger, Google Plus)

• If you are still part of the crowd that thinks Social Media doesn’t work, you are already BEHIND.

• Get on these networks like YESTERDAY!

7. You don’t know the posting rules for the Big 8.

• Viewer’s on each network like to see and interact with things a bit differently. • Learn how to maximize your efforts in each Social Land!

Benjamin Moriniere "Sensei"
Entreprener & Martial-preneur in Japan
@CapoeiraOkinawa